Landing Page - Generic or Programmatic


Problem Statement

Pima Medical Institute’s landing pages are experiencing a decline in lead generation. Users frequently visit the pages but fail to complete the desired action of filling out the provided forms. This issue is critical and requires immediate attention to identify and address the underlying reasons behind the decreased conversion rates.


  1. Use heatmaps and session recordings to visualize user interactions and identify patterns.
  2. Simplify forms by reducing the number of required fields and ensuring clear labeling.
  3. Ensure mobile responsiveness for a seamless experience on all devices.
  4. Experiment with variations of headlines, CTAs, form designs, and layouts to find what resonates best with prospective students.